HI, I’M MARIANA MELLADO
Welcome to my portfolio
MY STORY
My background in professional writing and psychology has led me to pursue a career in social media and digital marketing, centered around amplifying people's voices who are making a positive impact in the world.​ The fight for equality and multiculturalism fuel my passion for working with different mediums, learning new skills, using data to drive results and connecting with communities - online and offline.
PROFICIENCIES
My experiences and projects in the communications field have prepared me to work in cross-sectional ways beyond my everyday scope of work.​Whether it's branding implementation, visual and asset creation, working with high-level individuals, or identifying key players for outreach; I am always up for a challenge.
DESIGN AND VISUALIZATION
-
Social media banners
-
Quote cards
-
Fact cards
-
Graphics
-
GIFs
-
Instagram Stickers
-
Facebook profile frames
-
Promotional materials for events such as cards or flyers
-
Stories and TikTok
-
Website banners
TOOLS
​Design
-
Canva
-
Adobe Photoshop and Premiere Pro
-
Procreate
-
Adobe Spark
Word Processing:
-
Google Drive, Docs & Sheets
-
Microsoft Office
-
Pages and Keynote
Languages
-
English (Fluent)
-
Spanish (Fluent)
-
French (Basic)
​
ANALYTICS AND METRICS
-
Twitter Analytics
-
Instagram Insights
-
Facebook Analytics
-
Crowdtangle
-
Hootsuite
-
Brand24
-
ActionSprout
PROFESSIONAL WRITING
-
Social media copy specialized per platform
-
Live coverage of events
-
Editorial and newsletter content
-
Interview conceptualization, outreach and coordination
-
Academic research and writing
-
Speeches and key message development
"AÂ word after a word after a word is power."