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HI, I’M MARIANA MELLADO

Welcome to my portfolio

MY STORY

My background in professional writing and psychology has led me to pursue a career in social media and digital marketing, centered around amplifying people's voices who are making a positive impact in the world.​ The fight for equality and multiculturalism fuel my passion for working with different mediums, learning new skills, using data to drive results and connecting with communities - online and offline.

PROFICIENCIES

My experiences and projects in the communications field have prepared me to work in cross-sectional ways beyond my everyday scope of work.​Whether it's branding implementation, visual and asset creation, working with high-level individuals, or identifying key players for outreach; I am always up for a challenge.

DESIGN AND VISUALIZATION

  • Social media banners

  • Quote cards

  • Fact cards

  • Graphics

  • GIFs

  • Instagram Stickers

  • Facebook profile frames

  • Promotional materials for events such as cards or flyers

  • Stories and TikTok 

  • Website banners

 

TOOLS

​Design

  • Canva

  • Adobe Photoshop and Premiere Pro

  • Procreate

  • Adobe Spark 

Word Processing

  • Google Drive, Docs & Sheets

  • Microsoft Office

  • Pages and Keynote

Languages

  • English (Fluent)

  • Spanish (Fluent)

  • French (Basic)

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ANALYTICS AND METRICS

  • Twitter Analytics

  • Instagram Insights

  • Facebook Analytics

  • Crowdtangle 

  • Hootsuite 

  • Brand24

  • ActionSprout

 

PROFESSIONAL WRITING

  • Social media copy specialized per platform

  • Live coverage of events 

  • Editorial and newsletter content

  • Interview conceptualization, outreach and coordination

  • Academic research and writing

  • Speeches and key message development

 

"A word after a word after a word is power."

– Margaret Atwood

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